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Olive Oil¡¯s Outlook in Chinese Market
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chinese, olive oil, market, |
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Only several decades have witnessed olive oil¡¯s rapid development in China. What on earth makes olive oil well received by Chinese consumers? The reasons are as follows:
1. In recent years, almost all the leading radio station or TV have opened healthcare program, informing the audiences of relevant knowledge to preserve their health. Additionally, domestic edible oil¡¯s fragile quality has been exposed frequently; as a result of which people can hardly have any faith in them. With the rising living standard, it is an irreversible trend that more and more people are in the pursuit of a quality life.
2. The reason that olive oil is recognised is mainly that it is a health oil and can be used in multiple ways. It has been widely used in skin care for such a long time, and now enjoys high reputation in gourmets because it is more nutritious than other edible oils, as well as its solid quality. Olive oil is the first and only choice in those international famous restaurants, and many high-class ones in China have adopted olive oil instead of peanut oil, which increases the nutrition value and flavor without hurting the original features.
3. It is undeniable that many Chinese are xenocentric. A great quantity of foreign goods has been introduced in China ever since reform and opening up. Ranging from cosmetics to cars, China is always their largest market. World-famous brands, such as LV, Hermes, Burberry, once imported in China, their sales rank top across the planet. Most purchasers choose foreign goods only because of their high quality and perfect workmanship.
4. In China, it is the high-end crowds that use the olive oil first. They are easy to accept new things, love to share, and expect to have a healthy and long life. As long as they enjoy olive oil, they will absolutely share with people around. Give their parents or clients as gifts, or give employees as bonus, either way is a good way to spread. In a business group, when most are using olive oil , the rest will have a try.
From what has been |
| Company: |
Yonghong Kunxiao Expo (Shanghai)Co.,Ltd.
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| Contact: |
Ms. Amelia M. |
| Address: |
Room 2-2-1306, No. 100 Jinyu Road, Pudong Area |
| Postcode: |
201216 |
| Tel: |
86 21 61107260 |
| Fax: |
86 21 61294683 |
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