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Beijing Market Analysis
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market, nutrition, beijing, |
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As a great product, especially healthcare or nutrition ones, when it comes to the marketing, the following should definitely be taken into consideration: local cultural heritage, crowd structure, purchasing power and influence. That¡¯s why it is perfect that high-end nutrition and healthcare products choose first-tier cities as their base point, such as Beijing, Shanghai, etc.
Beijing, known as a famous cultural city with a long history, has a higher average cultural quality of population, which make them easy to accept fresh things, including adopt new consumption concepts.
With Beijing as the center, in the range of 500km, there are two cities with a population of over 10 million, nine with over 1 million, which makes it one of the most populated area in the world. Covering 40% of Chinese people, Beijing is the top choice when developing market or participating relevant exhibitions. In 2012, Beijing had a total output value of 1,780.1 billion, an 7.7% increase over last year. And it had a gross regional production of more than $13,000. Social retail sales of consumer goods in 2012 reached RMB730.99 billion. As the ¡°command center¡± of China¡¯s food market, Beijing has a natural advantage of headquarter economy, and which is exactly the reason it attracts many enterprises here. Broad coverage and well-established logistics can guarantee the quick flow of products, as a result of which it became the economic center for domestic and foreign purchasing, with a terminal various consuming advantage---over 3,000 supermarkets and over 5,000 malls. Every kinds of healthcare products or newly-emerging products have a huge market ***ce here because Beijing pays much more attention to them than any other place in China. What¡¯s more, population and high consumption ability can bring more opportunities for products and brand promotion.
INIE Organizing Committee
The 4th INIE China (Beijing) International Nutrition Food and Health Food Industry Expo
---Imported Food Exhibition
Date: Oct. 29-31, 2013
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| Company: |
Yonghong Kunxiao Expo (Shanghai)Co.,Ltd.
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| Contact: |
Ms. Amelia M. |
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Room 2-2-1306, No. 100 Jinyu Road, Pudong Area |
| Postcode: |
201216 |
| Tel: |
86 21 61107260 |
| Fax: |
86 21 61294683 |
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